Promotion Vs. Creation
Or in other words….Balance.
There seems to be a veritable tightrope we writers are attempting to walk. The line between creation and promotion.
The days are gone when all we had to worry about was writing well, pitching a great query and waiting for the phone to ring or letters to stream in (negative or positive). Now we are expected to learn all aspects of this industry, if we even hope to have a shot at selling a book.
I’ve spent a lot of time attempting to learn how to harness social media and use it to my benefit. Unfortunately for me, I’m not all that social to begin with. Not like I’m a hermit mind you. More like I’m a person who keeps her circle of friends close and I’m good with that. So the thought of attempting to amass a following in the thousands is, well…overwhelming. And not in a bad way, just in a daunting one.
I read all of the conflicting information as I’m sure we all do. “Create the platform first and make it strong.” “No, learn to write well first and amass a few completed novels, then worry about the platform.” Frankly, it’s a lot of information to process. Add it to simply trying to write your book, and well….it’s easy to throw in the towel and scrap it. And a lot of, if not most, writers do just that.
I’m not great at balance in any spectrum of life but I am learning that balance is the real monster we need to control. The best of the best have figured this tightrope out and they walk it very well.
The successful, for the most part, have learned to juggle. Some write and tend to social media at the same time. Write, write, write, have their social media pages minimized, check them every hour or so, comment and move on.
I think it’s a great idea IF, and it’s a big IF for some of us, you can comment and continue writing all in one swift motion. But for me, a fiction writer, finding that groove has been difficult at best. I think this is called lack of focus. Another skill that takes some time to learn.
What are your tools of the trade when it comes to balancing the craft of writing and establishing your social media presence? Do walk the tightrope with ease or are you gripping the edge with your fingernails? Love to hear your thoughts! 😉