Numbers, numbers, numbers. Are they your social media goal? Build higher numbers (fans, followers) and hope they equate to higher book sales?
I’m raising my kids by a few beliefs I hold true. One of the biggest: Quality over Quantity. Every time. For my kids I relate it to friendships. A few real friends trump a lot of fake ones.
Social media is no different. It isn’t about the numbers, it’s about the connections. I believe a lot of writers have become too focused on the wrong side of the coin. Stats.
Now I’m not going to sit here and tell anyone that I’m miss social. I’m the opposite of that. So it’s difficult for me to reach out to everyone who friends or follows me. But I always reach back to the ones who speak up and draw me out. And to those people, I am extremely thankful.
And here in lies my point. Connections equal friendships. And friendships reward us as writers and as people.
I make it a point to support the friends I’ve made online. I shout out to them on Twitter, I retweet their tweets, and support their books. I don’t do it because I feel I have to as part of my daily social media routine. I do it because I want to. And it’s reciprocal. It feeds those quality connections and comes back to me as a reward. It’s karmic.
Engagement is the key to real connections. If you read a blog post that resonates, say something. Like it, comment, tweet it, ping it, whatever, but engage. It matters.
Us writers, we’re a needy breed. We like pats on the back. And we aren’t generally telepathic, so we need to be told we’re saying the right things. It gives a sense of accomplishment and reminds us that we are on the right path.
Communicate. With words. We like that.
Pay it forward. Right?
How about you? What do you need from your writing community to keep you moving forward?
Links you may be interested in:
- Friendship in the Digital Age (sheerbalance.com)
- Buying Social Media Followers > quality V quantity (carolinebeavon.com)
- Why social media success is about quality not quantity (socialmediatoday.com)
June 13, 2012 | Categories: Author, Blogging, Social Media, Writer, Writing | Tags: Business, Facebook, friendship, Inspiration, Internet marketing, laney mcmann, Marketing and Advertising, Online Communities, Social media, Social network, Twitter, ya fantasy author, YA paranormal romance author | 7 Comments
After I posted my novel cover, and publication target date, to all of my social media sites, I felt a combination of relief, trepidation, and…naseau.
Truth — Besides the writing community and my very close friends and family–No One knew what I’ve been doing for the last two years. Why?
Fear of what people will think, what they’ll say.
All that crap that means absolutely nothing.
I mustered the courage to send my cover photo to a few friends and family, and went ahead and bit the bullet and posted it on my personal facebook page. Sad thing—that scared me more than anything else. Great thing—the response was overwhelmingly positive. And still somehow, I’m uncomfortable when my friends say, “I can’t wait to read your book!” or “That is so awesome, Laney!!”
I love them. Every one of them, for supporting me. But… I also understand what it feels like to put your soul into something and have that little devil sitting on your shoulder. The one who says, What are you thinking? You really think you can pull this off? Seriously?
As a former classical dancer, I know what it means to walk on stage and swallow fear. I’ve done it more times than I can count. After a while, it becomes old hat.
As a Chef, I know the feeling you get when someone sends something back to the kitchen because they hated it, or it was under cooked, or over cooked, or who the hell knows why. It stabs you a little.
And as the daughter of a Fine Artist—I know what it feels like from the other side of the street too. My mom has always said, “Not everyone will like, or even understand what I do. I don’t care. I’m not painting for them.” And she’s right.
Grab support where you stumble upon it, but don’t expect to find it if you go looking. That’s not what this is about. If you’re writing for the hopes of fame and fortune, pats on the back and great reviews, you’re writing for the wrong reasons. Write for you. Dance for you. Paint for you.
The ONLY person you need to convince of your talent, your drive, your passion—is you.
Just don’t buy into the hype.
May 16, 2012 | Categories: Author, Dance, Inspiration, Publishing, Thoughts, Writer, Writing | Tags: art, Arts, Author, Chats and Forums, Fine art, goal accomplishment, laney mcmann, Online Communities, Social media, Social Networking, Writers Resources, Writing, Writing Exercises, Writing Tips, ya fantasy author, YA Fiction, YA paranormal romance author | Leave a comment