Numbers, numbers, numbers. Are they your social media goal? Build higher numbers (fans, followers) and hope they equate to higher book sales?
I’m raising my kids by a few beliefs I hold true. One of the biggest: Quality over Quantity. Every time. For my kids I relate it to friendships. A few real friends trump a lot of fake ones.
Social media is no different. It isn’t about the numbers, it’s about the connections. I believe a lot of writers have become too focused on the wrong side of the coin. Stats.
Now I’m not going to sit here and tell anyone that I’m miss social. I’m the opposite of that. So it’s difficult for me to reach out to everyone who friends or follows me. But I always reach back to the ones who speak up and draw me out. And to those people, I am extremely thankful.
And here in lies my point. Connections equal friendships. And friendships reward us as writers and as people.
I make it a point to support the friends I’ve made online. I shout out to them on Twitter, I retweet their tweets, and support their books. I don’t do it because I feel I have to as part of my daily social media routine. I do it because I want to. And it’s reciprocal. It feeds those quality connections and comes back to me as a reward. It’s karmic.
Engagement is the key to real connections. If you read a blog post that resonates, say something. Like it, comment, tweet it, ping it, whatever, but engage. It matters.
Us writers, we’re a needy breed. We like pats on the back. And we aren’t generally telepathic, so we need to be told we’re saying the right things. It gives a sense of accomplishment and reminds us that we are on the right path.
Communicate. With words. We like that.
Pay it forward. Right?
How about you? What do you need from your writing community to keep you moving forward?
Links you may be interested in:
- Friendship in the Digital Age (sheerbalance.com)
- Buying Social Media Followers > quality V quantity (carolinebeavon.com)
- Why social media success is about quality not quantity (socialmediatoday.com)
June 13, 2012 | Categories: Author, Blogging, Social Media, Writer, Writing | Tags: Business, Facebook, friendship, Inspiration, Internet marketing, laney mcmann, Marketing and Advertising, Online Communities, Social media, Social network, Twitter, ya fantasy author, YA paranormal romance author | 7 Comments